Context
A B2B insurance platform built without a designer
InsurFact was a B2B platform used by in-house insurance advisors to manage insurance products and sales leads.
I joined as the sole product designer to redesign the Admin configuration system — a system built by engineers, with no prior design involvement.
InsurFact was a B2B platform used by in-house insurance advisors to manage insurance products and sales leads.
I joined as the sole product designer to redesign the Admin configuration system — a system built by engineers, with no prior design involvement.
The system I inherited
Every insurance product type lived on the same flat form.
Outcome
Configuration that guides, not just accepts.
Incomplete submissions
↓ 67%
Validated through an HTML prototype tested with 5 admins across 2 rounds.
In round 1, admins brought their old mental model to the new form: 3 out of 5 were flagged post-submission for missing required fields, averaging 3 fields each. By round 2, only 1 admin was flagged, with 1 missing field.
Configuration time also dropped from ~5 minutes to under 3: roughly 40% faster with admins reporting they could tell whether they'd done it right, something the old system never provided.